Back in 2010, a psychic octopus named Paul went viral when he correctly predicted 8 results in a row at the Football World Cup. 14 years later, we’re here to make your brand go viral – thanks to these 2024 marketing trend predictions.
As much as we’d love to claim psychic abilities, our approach is more about building on emerging trends from last year. While the idea of an AI-driven future may seem daunting, a recent Hubspot survey shows that marketing in 2024 is more about classics – with a twist.
Let’s take a look.
You know those short TikTok style videos you can't stop watching and sharing with your friends? Turns out, 53% of marketers are hooked on them too – leveraging the popularity of ‘reels’ to capture attention and foster connections. As addictive as they are entertaining, we predict more and more brands will be joining in this year.
Forget shopping at the mall, the new shopping destination is social media. As the line between social media and e-commerce grows finer by the day, more people are buying while scrolling. With 47% of marketers planning to increase investment in social media shopping tools this year, we predict big opportunities for ambitious brands.
With marketing favouring ‘tell’ over ‘sell’, brands are now communicating their values more than ever. That’s because consumers want to see themselves reflected in the brands they buy. Be on the lookout for brands that scream, "This is who we are!" because 45% of marketers plan to increase values-based content in 2024.
The ever-evolving role of ‘influencer’ means it’s no longer just about the mega-famous. While 84% of marketers are increasing their spend on influencers in 2024, the difference this year is the growth of micro-influencers. Although they have smaller followings, these personalities are more cost-effective and share a more genuine connection with their audience. Just what brands need in 2024.
So, there we have it – five marketing trends you can expect this year. As you can see, the future is about evolving and improving on what we know works. 2024 will belong to those brands who grow through subtle, authentic, cost-effective marketing.
If you want your marketing to work smarter this year, get in touch!
