Design the solution
We took inspiration from the glory days of Rotorua’s tourism advertising – creating tongue-in-cheek illustrations as bold as the beer’s flavours. By capturing various iconic locations and activities, each label tells a slightly different story. The logo’s compass shape was carried through to the labels – reflecting the journey of discovery the drinkers go on.
Brand story, naming strategy, flavour names, bottle labels, box packaging, tap badges, bar posters.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.