Have fun, live healthy
Design the solution
We took inspiration from the glory days of Rotorua’s tourism advertising – creating tongue-in-cheek illustrations as bold as the beer’s flavours. By capturing various iconic locations and activities, each label tells a slightly different story. The logo’s compass shape was carried through to the labels – reflecting the journey of discovery the drinkers go on.
Brand story, naming strategy, flavour names, bottle labels, box packaging, tap badges, bar posters.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.