Design the Solution
We personified the fruit, embracing its odd appearance and injecting a bit of Kiwi humour to create a larger than life character. This character became a vehicle to introduce the horned melon story, including its New Zealand birthplace and the fun team behind the fruit.
Deliver the Experience
By using minimal layouts paired with bold headings and quirky hero imagery, we ensured all touchpoints convey a top quality product and brand whilst being memorable.
Research, brand strategy, identity, logo, visual toolkit, brand photography, packaging, website design, stationery, labels, advertising, brochures.
2015 WriteMark New Zealand Plain English Awards; Best Plain English Website
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.