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WoodsWoodsBRAND INNOVATION
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Mr Kiwi & Mr Avocado

Taste the fun
Define the problem
We worked with Australasian produce company, Global Fresh, to create fun sub-brand characters for their kiwifruit and avocado.

Design the Solution
Mr Kiwi and Mr Avocado are more than names. They are the personality that represents each brand. We focused on creating quirky characters that speak to customers, bringing the fun element of the product to life, appealing to kids and adults alike – imploring them to taste the fun.

Deliver the Experience
These little guys provided a quirky new look for the packaging, stickers, and labelling – a refreshing change from the more conservative look that Global Fresh were used to.

CLIENT

Mr Kiwi & Mr Avocado

DELIVERABLES

Research, strategy, brand identity, packaging.

A LITTLE FAMILY
 The friendly characters belong together.
KEEP IT GREEN
 The green colour palette was inspired by the insides of the fruit.
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WOODS

WOODS
Driven by purpose

WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.

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Phone +64 7 575 5588
Level 1, 189a Maunganui Road
Mount Maunganui 3150
Tauranga, New Zealand

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