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Mr Kiwi & Mr Avocado
Taste the fun
Define the problem
We worked with Australasian produce company, Global Fresh, to create fun sub-brand characters for their kiwifruit and avocado.
We worked with Australasian produce company, Global Fresh, to create fun sub-brand characters for their kiwifruit and avocado.
Design the Solution
Mr Kiwi and Mr Avocado are more than names. They are the personality that represents each brand. We focused on creating quirky characters that speak to customers, bringing the fun element of the product to life, appealing to kids and adults alike – imploring them to taste the fun.
Deliver the Experience
These little guys provided a quirky new look for the packaging, stickers, and labelling – a refreshing change from the more conservative look that Global Fresh were used to.
CLIENT
Mr Kiwi & Mr Avocado
DELIVERABLES
Research, strategy, brand identity, packaging.
A LITTLE FAMILY
The friendly characters belong together.
KEEP IT GREEN
The green colour palette was inspired by the insides of the fruit.
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