Design the Solution
Mr Kiwi and Mr Avocado are more than names. They are the personality that represents each brand. We focused on creating quirky characters that speak to customers, bringing the fun element of the product to life, appealing to kids and adults alike – imploring them to taste the fun.
Deliver the Experience
These little guys provided a quirky new look for the packaging, stickers, and labelling – a refreshing change from the more conservative look that Global Fresh were used to.
Mr Kiwi & Mr Avocado
Research, strategy, brand identity, packaging.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.