Easy peasy honey squeezy
Define the Problem
We worked with Steens to create packaging that would be a ‘must have’ on every breakfast table. Their honey is cold pressed and minimally processed, resulting in a high quality end product. With an aim of getting into the UK market our packaging had to retain this essence, while feeling suitable for everyday use.
Design the Solution
We chose a squeezy bottle as it was so easy to use that anyone from the young to the elderly could reap the health benefits of Raw Cold Pressed Manuka Honey. This transparent factor also allowed the deeper colour that comes with high quality honey to be visible. A photograph of the granddaughter of Steens enjoying the honey demonstrated the fun aspect of the squeezy bottle and that it’s so easy peasy honey squeezy to use.
Key messaging - Packaging design
It'll make you smile
UMF Factor 5. Cute Factor 1000.
Pure and Simple
Packaging designed to tell a story.