Have fun, live healthy
Design the Solution
The YIA Paper Plane Make-a-thon encouraged the kids to design and create a paper plane that would fly accurately enough to make it through a small target. The kids had to continually go back to the drawing board – innovating new ways in which they could make their plane better. This promoted an open discussion about innovation – kids were constantly questioning, learning and creating.
Deliver the Experience
Over the course of five days, more than 2,500 kids entered the Make-a-thon and learnt about the YiA Awards. The event was so popular that the display was then taken around schools throughout the Bay of Plenty and Waikato region.
WOODS is a brand culture agency who believe in partnering with purpose-driven companies to create authentic brands that matter to the world.