Design the Solution
The YIA Paper Plane Make-a-thon encouraged the kids to design and create a paper plane that would fly accurately enough to make it through a small target. The kids had to continually go back to the drawing board – innovating new ways in which they could make their plane better. This promoted an open discussion about innovation – kids were constantly questioning, learning and creating.
Deliver the Experience
Over the course of five days, more than 2,500 kids entered the Make-a-thon and learnt about the YiA Awards. The event was so popular that the display was then taken around schools throughout the Bay of Plenty and Waikato region.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.