As part of our drive to save the waves, our sister company, Salt Bags created Misty Lady, an award winning home compostable vacuum seal bags. Misty Lady’s mission is to disrupt the use of non-renewable petrochemical plastic bags by hunter gatherers in the fishing, hunting and adventure industries. By summoning the 80s grunge metal spirit, our packaging for the regenerative home compostable vacuum seal bags aims to be every bit as disruptive as the product itself.
Brand Strategy and Positioning | Naming | Story and Messaging | Brand Identity | Packaging Design | Photography | Social Media Content
Hunters and anglers represent an industry that has a fundamental passion for the outdoors. Yet, single use plastic is the only option for wrapping, transporting and storing the catch. This plastic ends up poisoning the very environment that the outdoor industry is so passionate about preserving. To combat this, every component of Misty Lady bags is 100% regenerative and home compostable.
Keeping with Misty Lady’s mission, we used sustainable materials to create packaging that has shelf appeal to Kiwi hunter gatherers. Our design harnesses elements of nautical imagery and grunge culture to catch the eyes of outdoor folk and encourage them to make environmentally driven choices.
BRAND & PACKAGING STYLE
Misty, our salt loving mermaid, is a southern ocean goddess with a disruptive attitude. Like a tattoo on a sailor’s bicep, she floats among her marine friends and lures in anglers with her flowing, jet black hair and die cut scales. Misty is an outsider with a rebellious streak, the perfect figurehead for an alternative materials revolution. Inspired by 1980’s heavy metal album covers, our typeface references the rebel spirit required to shake up an industry that is ready for change.
To minimise the environmental impact of our packaging, we sourced sustainable materials for all of Misty Lady’s packaging. The envelope is made from FSC certified sustainable paper. We also sent the black, petrochemical ink for a walk off the plank and replaced it with algae ink that is a byproduct of the spirulina industry.