Salt

Define the Problem
When developing the brand for a new boutique residential development in Mount Maunganui, we needed to find a way to conceptualise the developer’s vision of a premium, modern lifestyle residence near the beach.

Design the Solution
We named the development salt. – a reference to the saltwater of the beach, but also the flavour that salt adds to our lives. Messaging focused on ‘the air is different here’ and ‘life tastes better with salt’ to further reinforce the connection with the name.

Deliver the Experience
A dynamic ‘slice of life’ concept forms an important part of the brand identity and showcases the best of nature, people and design that make up the living experience.