Sequal

Sequal was created to challenge, transform and give more to the future through wood. It’s a company focused on making the world better by design – and a brand that stands for the future, for equality, for a world where sustainability and profitability co-exist.

Building on a name.

Sequal’s name became the inspiration for a brand story focused on a more harmonious future, with the mantra ‘give more’ defining their core purpose.

Sequal
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Sequal_9_The power of 3 lines text
Sequal_9_The power of 3 lines text
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Sequal_9_The power of 3 lines text
Sequal_9_The power of 3 lines text
Sequal_9_The power of 3 lines text

The power of 3 lines.

Inspired by the concept of urban equilibrium, a triple bar device is the core visual idea for the brand – communicating layers of information and showing that every relationship can be balanced and beneficial to each side – including the planet.

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Sequal_3_Animation gif
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Sequal__12_Image collage 2
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Sequal_5_Brand message gif
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Sequal_5_Brand message gif
Sequal_5_Brand message gif
Sequal_14_Driving behaviour through values text
Sequal_14_Driving behaviour through values text
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Sequal_14_Driving behaviour through values text
Sequal_14_Driving behaviour through values text
Sequal_14_Driving behaviour through values text
Sequal_14_Driving behaviour through values text

Driving behaviour through values.

Underpinned by a set of behavioural values, each value statement was developed into a story with initiatives to help integrate them within the business.

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Sequal_6_Image Philosophy
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Sequal_6_Image Philosophy
Sequal_6_Image Philosophy
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Sequal_8_Image Sustainability
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Sequal_8_Image Sustainability
Sequal_8_Image Sustainability
Sequal_8_Image Sustainability
Sequal_8_Image Sustainability
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Sequal_11_Brand Devices
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Sequal_17_Beyond timber text
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Beyond timber.

Sequel’s website embodies the brand’s promise to give more to the future, focusing more on philosophy than sales – a unique proposition that sets Sequal apart from all other saw mills.

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Sequal_15_Image Web
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Sequal_15_Image Web
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Sequal_15_Image Web
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Sequal_16_Image Mobile
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Sequal_16_Image Mobile
Sequal_16_Image Mobile
Sequal_16_Image Mobile