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OVERVIEW
The Adventure of a Lifetime
Venator Cardrona Safaris is the new name for Mt Cecil Safaris, a high-end luxury hunting outfitter based in Wanaka. While competitors postured over who had the largest stag, we took the opportunity to elevate Venator above the noise and position them as New Zealand’s elite hunting destination – an experience beyond compare.
DELIVERABLES
Brand Naming | Strategy and Positioning | Story and Messaging | Brand Identity & Design System | Website Design | Video | Printed Collateral
Brand Naming
Capturing an Essence
Venator is latin for ‘hunter’ – a powerful word with the right amount of gravitas to carry a world-class brand that caters to hunters. A collaboration with owners Duncan and Hamish Fraser, Venator was chosen as the perfect name to capture the primal nature of big game hunting.
Strategy and Positioning
Welcome to The Sportsman’s Paradise
Venator Cardrona Safaris has realised the vision of Early British settlers who saw New Zealand as the perfect location for hunting and other open-air activities, making them the ultimate Sportsman’s Paradise. ‘The Sportsman’s Paradise’ is more than a destination – it’s the inspiration behind the brand identity and the litmus test behind every design decision.
Story and Messaging
Breathtaking. Adventures. Shared.
Venator’s story centres on the brand pillars ‘Breathtaking. Adventures. Shared.’ which introduce key messages around quality, experience and hospitality. Each pillar communicates a core brand attribute – from the beauty of the stunning alpine surrounds, to the adrenalin-fueled thrill of the hunt, and the special relationships made along the way.
Brand Identity & Design System
The very Best of New Zealand
Venator Cardrona Safaris is synonymous with quality. The design aesthetic for the brand combines luxury and beauty – with delicate strokes and bold lines set against a sophisticated black setting. Imagery also plays a key role in telling the brand story, with visuals capturing the beauty of the region using sunkissed lighting, panoramic vistas and helicopter views.
Website Design
Elevating the Digital Journey
The online journey is designed to reflect a luxury brand, while creating a seamless user experience. Content is separated into the three pillars, ‘Breathtaking. Adventures. Shared’ to help readers navigate more intuitively. Meanwhile, the online booking tool has been overhauled to guide users from the enquiry stage all the way through to a customised quote and interactive itinerary – smooth and efficient from start to finish.
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