Design the solution
One of the key insights from our research was that Waiotahi have built a reputation on quality, and often have to go and correct jobs that their competitors have completed hastily. We developed the Waiotahi brand as ‘Built Proud’. This powerful statement forces the team to raise their game in everything they do, and it reassures the customer that this is a company built on quality.
WOODS partners with clients to develop effective brands, using design thinking,
creative and marketing strategies to continually innovate, diversify and connect with customers.