Salt.

When developing the brand for a new boutique residential development in Mount Maunganui, we needed to find a way to conceptualise the developer’s vision of a premium, modern lifestyle residence near the beach.

A name with flavour

We named the development salt. – a reference to the saltwater of the beach, but also the flavour that salt adds to our lives.

Salt.
Salt_01_image logo
Salt_01_image logo
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Salt_01_image logo
Salt_01_image logo
Salt_01_image logo
Salt_01_image logo
Salt_02_image Life tastes better
Salt_02_image Life tastes better
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Salt_02_image Life tastes better
Salt_02_image Life tastes better
Salt_02_image Life tastes better
Salt_02_image Life tastes better
Salt_03_text the air
Salt_03_text the air
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Salt_03_text the air
Salt_03_text the air
Salt_03_text the air
Salt_03_text the air

The air is different here

Messaging focused on ‘the air is different here’ and ‘life tastes better with salt’ to further reinforce the connection with the name.

Salt_04_image brochure
Salt_04_image brochure
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Salt_04_image brochure
Salt_04_image brochure
Salt_04_image brochure
Salt_04_image brochure
Salt_05_text slice of life
Salt_05_text slice of life
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Salt_05_text slice of life
Salt_05_text slice of life
Salt_05_text slice of life
Salt_05_text slice of life

Slice of life imagery

A dynamic ‘slice of life’ concept forms an important part of the brand identity and showcases the best of nature, people and design that make up the living experience.

Salt_06_image render
Salt_06_image render
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Salt_06_image render
Salt_06_image render
Salt_06_image render
Salt_06_image render
Salt_07_text Identity
Salt_07_text Identity
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Salt_07_text Identity
Salt_07_text Identity
Salt_07_text Identity
Salt_07_text Identity

An identity for active relaxers

We crafted a contemporary identity that contrasts refined, modern sophistication with a relaxed beach lifestyle.

Salt_08_image reading
Salt_08_image reading
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Salt_08_image reading
Salt_08_image reading
Salt_08_image reading
Salt_08_image reading
Salt_09_4 images slider
Salt_09_4 images slider
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Salt_09_4 images slider
Salt_09_4 images slider
Salt_09_4 images slider
Salt_09_4 images slider

Salt_10_text texture
Salt_10_text texture
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Salt_10_text texture
Salt_10_text texture
Salt_10_text texture
Salt_10_text texture

The texture of salt

A subtle salt grain texture with a black overlay is a key component of the brand’s visual aesthetic.

Salt_11_image website
Salt_11_image website
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Salt_11_image website
Salt_11_image website
Salt_11_image website
Salt_11_image website
Salt_12_image built for
Salt_12_image built for
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Salt_12_image built for
Salt_12_image built for
Salt_12_image built for
Salt_12_image built for
Salt_13_2 images signage
Salt_13_2 images signage
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Salt_13_2 images signage
Salt_13_2 images signage
Salt_13_2 images signage
Salt_13_2 images signage
Salt_14_image collage
Salt_14_image collage
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Salt_14_image collage
Salt_14_image collage
Salt_14_image collage
Salt_14_image collage